Mom From Visakhapatnam Founded A Comfort Maternity Wear Brand
What’s more challenging yet rewarding for a woman in her life than to raise her family and a dream business. Although both demand multitude of efforts, time, patience, and perseverance, but those who truly desire, truly deserve it all. Haritha Buddha, a mompreneur from Bangalore started a maternity wear and nursing brand ‘Mumma’s Label’ while raising her newborn.
Solving a problem is the idea
Computer Science graduate, Haritha started her career as a Financial Crime Analyst at HSBC bank, in her home town Vishakhapatnam. Still a corporate employee, she moved to Bangalore in her marital home, and 3 years later she was a working mom-to-be. Travelling for almost 15 kms to her office was not a joy ride for her during pregnancy, as her maternity clothes did not make her feel comfortable.
Back in college, Haritha was one of those creative young fashionistas who designed and liked to wear their own creation. But little did she know that her keen interest of the time would help her to solve an important problem she would face later in life, during her pregnancy.
Coincidently, though unfortunate, Haritha developed complications in her pregnancy and had to quit her job. This freed up her time to ideate on solving the nagging problem of uncomfortable maternity wear, which she believed other women would be facing as well.
The mom-to-be creator designed the first wear and got it stitched by a tailor; she liked the outcome. Haritha, during her last months of pregnancy, moved back to Visakhapatnam. There, Mumma’s Label was officially launched, and the operations were commercialised.
About the maternity wear brand
Haritha extensively researches about the fabric to be used for manufacturing the apparel. The idea is to use material that would allow a pregnant woman to be at ease, feeling pleasant at all times. Most of Mumma’s Label’s dresses are made from cotton and silk, but the founder has recently introduced apparel with georgette and crepe, as per market demand.
“A pregnant woman’s body undergoes tremendous changes, and Mumma’s Label provides that extra margin at both sides of the maternity wear, to adjust to those changes.”
The homegrown maternity wear brand aims to provide comfortable apparel for women that can be worn pre- and post-pregnancy. With product price ranging from Rs. 1500 – Rs. 2500, they deliver across India. Majority of orders are processed from Tamil Nadu, and nearly 50 to 60 products are sold per month.
Creative brain for Mumma’s Label in the mom founder herself. She creates a rough outlook of the dresses with the design cuts, drawn on paper, and then send it to the tailors who are based in Visakhapatnam. These tailors offer their insight as well, and once the intricate clothing parameters are finalised, the production begins. Haritha’s mother, who too is involved in the business, looks after the packaging and shipment of the products from Visakhapatnam.
Surely, ‘I Boss Mom’
Haritha did not find motherhood and entrepreneurship, at the same time, to be easy. At times she had to carry her daughter while scouting for materials in the market, and even breastfeed her baby in storage or changing rooms.
“I never wanted any of my dreams to affect my daughter so I always made sure to be around her. The longest if I had to be away from her is 30-45 minutes in a day for work. During that time she was taken care of by my mother”.
The Boss Mom happily shares,
“When I decided to become an entrepreneur, my parents were initially hesitant of it. They felt that the work pressure which comes along with building a startup can affect my pregnancy or indirectly, my baby. My husband though supported me like a rock, about my decision and encouraged me to take it forward. He was excited about the launching label and introducing it to the market than I was! Also, my in-laws not only co-operated but understood an entrepreneur’s journey. They, not once, objected to my personal or work commute between both the cities, Visakhapatnam and Bangalore.”
This engineer turned mom entrepreneur intends to inspire people to not sit idle and consistently engage themselves in any activity that gives happiness in life.
“Everyone has some hidden talent and one has to find it. It’s the time for women to find what gives them happiness. For me it was utilising my skills that helped others benefit from it. A woman can do a lot as God has given her the power, so making use of it will be a wise decision!”