How This Pastry Lover And Mom Entrepreneur Started A Freshly-Baked Goods Brand In Kolkata
Foodie much? Do you love the delighted aroma of freshly-baked muffins, cookies, et al, served directly from the oven? To fulfil the wishes of sweet-and-savoury enthusiasts, this pastry lover and passionate baker, runs a delightful bakery brand, Drooolicious.
About the founder
Sana Masood Ebrahim is a Kolkata based mom entrepreneur, who, formerly was a journalist. She pursued her graduation in English Honours from Delhi University, and Masters in Mass Communication from Mass Communication Research Centre, Jamia. Harbouring a passion for baking since childhood, Sana continued making cakes during her children’s, friends’, and family’s birthdays. A self-taught baker, she participated in a couple of short-term workshops; for advanced culinary, before going commercially live, in 2016.
Bootstrapped, Sana and her husband gave it all; from setting up a small baking studio on the lower floor of her residence, to getting acquainted with and procuring the necessary equipment.
“Initially when I started, there were very few bakers. The idea was to provide people with freshly made, home-baked items, with optimal hygiene standards maintained at all times. There was a lot of exposure to home-bakers as the market grew. Thus, fast forward to the lockdown, the appreciation I received during this time is remarkable.”
A brand of freshly-baked goods
Everything at Drooolicious is made-to-order. This allows them to maintain the taste and aroma of freshly-baked goods, each time, for every order. Not giving-in to the market’s standard pricing structure, Sana set the items’ costs according to Drooolicious’ brand and its product value. They aim for an audience that gives preference to food of high quality and fresh ingredients, over price. Sana educates, “There are food items available in the market with low-quality chocolate ingredient, that has only 20% cocoa content, and the remaining, just saturated fats. My health conscious clientele has been aware of such products and they thus opt for pure chocolate, which is costlier but definitely healthier.”
Drooolicious delights their customers with a wide range of brownies, bread, cakes, granola bars, cookies, croissants, muffin, cakes, and middle eastern desserts. The brand, as well, has launched a line of Ketogenic and digestive-friendly baked items, which has been a big hit. But, the lactose-free and gluten-free cakes and breakfast bakes have become their USP.
They accepts orders from social media platforms; Instagram and Facebook, or even through a direct call to their store, and the last mile deliveries are managed via tie-ups with Swiggy Genie, My Carry Box and other private delivery services.
About the competition, Sana says, “My competitors are not the home bakers, but people who started as home bakers and now own cafes, or supply their products to a larger network of restaurants.”
With an innovative and interesting future plan, Sana aims to have a Bakery food truck — street style. She truly feels that, to see a food truck selling only bakery products is seldom, and the scent of freshly-baked muffins or croissants, straight out of an oven, can work wonders for this business model.
Everybody in the family is involved in her business in some way or another. Sana feels that her husband has surely been the biggest support in this journey. Apart from being instrumental in marketing Drooolicious, he assists in selling the freshly-baked goods during food festivals, while Sana is busy baking them. As well, Sana’s mother-in-law takes care of the household and children during her absence. Another helping hand is of her nephew, who looks after the website of Drooolicious.
The Boss Mom advices through her personal experience,
“Coming back home to my youngest one, jumping in her cot, greeting me with a big smile, waves away all my mental stress. For me, my children will always be the top priority, and I admit that there are times when I do feel guilty of not being physically present with my kids. But, there is also a talented person within us, one who can accomplish goals, achieve great heights, and prove to be a successful mompreneur. Once our children grow up, it would be a privilege for them to know their mother is capable of doing anything she sets out for!”