This Founder Boss Mom Built A Gir Cows Farm To Cafe Business Of A2 Milk And Healthy Food
Kids or adults, well, almost everyone drinks milk and know that it is a complete meal. So, a founder Boss Mom, Sheetal Bhatt from Mumbai has taken upon herself to build a brand around it. Having a farm land of 1-acre that houses 125 cows and 2 adult bulls, she along with her husband have co-founded an agri-milk startup, G.O.D. (Goodness of Dairy).
About the startup
This brand delivers pure, non-pasteurised bottled milk (1 litre) directly from the farm to more than 150 houses in Mumbai, daily between 4 a.m. and 8 a.m.
USP you ask? Retain and maintain the milk’s quality, whatsoever — absolutely no steroids, and no adulteration.
“I clearly remember the moment when Gir cows, the first two, entered my farm. Words wouldn’t do justice to express how I felt. I named them Lakshmi and Gauri, as I have named all my other cows.”
It was not so long after that Sheetal brainstormed and planned for a café, alongside the milk delivery and milk product(s) manufacturing business. She set forth the concept of this café similar to the G.O.D. brand’s milk, for which it is known; totally healthy.
In February 2020 the first G.O.D. café in Dadar, Mumbai was inaugurated.
Problem being solved
Sheetal saw that many teens, just like her son, loved going to cafés that would serve fancy, junk food. Although parents cannot always prevent their children from visiting these places, it would be good to have a cafe that served healthier food in the first place. Sheetal being a health conscious person wanted the same for her son. So she conceptualised to extend the G.O.D. brand, famous for its farm milk and milk products, to G.O.D. café.
They proudly serve guilt-free dishes that are prepared with all natural ingredients, thereby including essential nutrients without compromising on taste. The milk served and used to prepare the cafe food is the same A2 milk from Gir cows. This farm to café milk is healthier and better tasting than the commercially packaged milk. Her customers are the validation, as anyone who steps in orders at least one glass of pure milk or a good cup of coffee.
The target market is mostly college-goers and working professionals. They, more often than not, eat outside because they do not carry home-cooked food for themselves. Now, eating meals from outside, rich in oil and masala, affect their health in the long run. This pattern of lifestyle is undesirable and people demand healthier options, she explains.
“I won’t be able to persuade every person to visit my café instead of a Starbucks, but if I’m able to influence even 1% of the population, I’ll consider that as an amazing achievement.”
Bootstrapped, the couple has divided their areas of responsibility in the company. Sheetal’s husband takes care of the farm along with the factory, and she of the café and the retail side of their business. The core team has a good mix of people, such being, research & development experts, marketing specialists, service staff, and chefs. They are listed on Zomato for online orders, and also process orders through their own website
Every business has a risk factor, but Covid-19 could not be predicted, and no one could have been prepared for it. Sheetal tells,
“With enthusiasm, on 26th of February, 2020, we opened doors of our café for business. Few days in, there was widespread panic due to the coronavirus outbreak, and lockdown! With distress, on 23rd of March, 2020, we shut the doors of our café for business. We suffered quite a bit. The financial losses, due to the lockdown of 2020, were being covered from my own pocket. But I am a Boss Mom, and this café is like my baby. I, with all the strength in me I shall survive this too and come up with a successful venture.”
Sheetal is confident about the future of this company. All set to launch G.O.D. brand’s A2 ghee, A2 paneer, and A2 butter, they soon shall move to a 128 acre farm too, as per expansion plans.
She envisions opening cafés in all the major cities in India where people can have healthy and nutrition-rich food. Alongside, she is planning to get the best Gir cows to their farm, with a promising dream to become the world’s largest Indian Gir cow farm.
“Since I’m from Gujarat I have that connection with farms and cows, but a special affection towards Gir cows. Since Covid-19 has proved to be an eye-opener for people with regards their health, we definitely believe that we have introduced this concept at the very right time.”
Journey as a founder boss mom
Sheetal happily tells I Boss Mom,
“My husband and I got married at the age of 19, and he has seen me grow from a teenager wife to a founder boss mom. He has thoroughly encouraged me to achieve all my milestones by being a strong pillar of support in my entrepreneurial journey. Plus, my mother-in-law was very hands-on with my son, without any judgement.”
“To be a mom and to be a founder has not been peaceful, yet, the sheer want to deliver, personally and professionally, fuels me everyday. I like that feeling. Mental stress is definitely a part of this journey as I have too many things going on, but I wouldn’t show it. I don’t want that energy to be lost, and I try to grab it from wherever I can. One should have priorities and shouldn’t feel guilty or disheartened to take out time, effort, and energy for her own dreams and ambition. Us moms have been blessed with multitasking skills, and we have the power to do everything in life. There’s just nothing that a mother can’t do.”